We are a platform of specialists with varied life paths. We all have a lot of experience in sustainable and luxury hospitality. What sets us apart from traditional consulting business is our hands-on approach. We believe that in a people’s industry it is imperative to be on the field and make things happen.
PASSION is the feeling that unites us. That is why we like to say that we only work with people who are passionate about what they do, basing our teamwork and all our actions on attitude, desire, ambition and humility.
We believe that each project is different and requires its own personality. Therefore, we understand that being involved from the beginning in mapping out of the strategy, identifying core factors, evaluating opportunities and interpreting the vision underlying each project makes all the difference.
We believe that dreams come true, and that they need to be expressed in business plans that demonstrate the feasibility of the objectives and provide added value to shareholders.
We bring a 360º, flexible, multidisciplinary, enthusiastic, and unique vision that allows us to believe in the success of each one of the projects we embrace.
We are a platform of specialists with varied life paths. We all have a lot of experience in sustainable and luxury hospitality. What sets us apart from traditional consulting business is our hands-on approach. We believe that in a people’s industry it is imperative to be on the field and make things happen.
PASSION is the feeling that unites us. That is why we like to say that we only work with people who are passionate about what they do, basing our teamwork and all our actions on attitude, desire, ambition and humility.
We believe that each project is different and requires its own personality. Therefore, we understand that being involved from the beginning in mapping out of the strategy, identifying core factors, evaluating opportunities and interpreting the vision underlying each project makes all the difference.
We believe that dreams come true, and that they need to be expressed in business plans that demonstrate the feasibility of the objectives and provide added value to shareholders.
We bring a 360º, flexible, multidisciplinary, enthusiastic, and unique vision that allows us to believe in the success of each one of the projects we embrace.

Rui was Director of Hotel Operations in Portugal, Egypt, the Caribbean, and the United Kingdom. Rui has worked with brands such as Four Seasons, Ritz, Meridien, and Tivoli, where he led several repositioning and rebranding projects. Rui has always focussed on excellence with regards to results and on managing internal talent. A naturally creative and out-of-the-box thinker, Rui has developed innovative hotel products and concepts which have set new market trends.

Teresa Cheira has solid diversified experience in Tourism and hospitality in Portugal and Sweden, with a specific focus on Quality. Teresa has collaborated with Occidental Hotels and Tivoli Hotels, where she was Operational Excellence Manager. In that capacity, Teresa developed projects in the areas of sustainability, efficiency of operational processes, development and implementation of standards, rebrandings and legal compliance. A visiting lecturer at ISCTE (University Institute of Lisbon), Teresa has taught a course at the postgraduate level (Top Management in Hospitality).


Rui was Director of Hotel Operations in Portugal, Egypt, the Caribbean, and the United Kingdom. Rui has worked with brands such as Four Seasons, Ritz, Meridien, and Tivoli, where he led several repositioning and rebranding projects. Rui has always focussed on excellence with regards to results and on managing internal talent. A naturally creative and out-of-the-box thinker, Rui has developed innovative hotel products and concepts which have set new market trends.
Teresa Cheira has solid diversified experience in Tourism and hospitality in Portugal and Sweden, with a specific focus on Quality. Teresa has collaborated with Occidental Hotels and Tivoli Hotels, where she was Operational Excellence Manager. In that capacity, Teresa developed projects in the areas of sustainability, efficiency of operational processes, development and implementation of standards, rebrandings and legal compliance. A visiting lecturer at ISCTE (University Institute of Lisbon), Teresa has taught a course at the postgraduate level (Top Management in Hospitality).
